![]() The data source of this research is the celebgram speech taken from the Aceh celebrity instagram story which consists of four accounts, namely 1) 2) 3), 4) and 5). For this reason, this study aims to describe the style of persuasive language and persuasive techniques used by Acehnese celebrities as a strategy in endorsement. In addition, the language style is also combined with persuasive techniques owned by each celebrity. This is because the language style used is unique, interesting, and creative. Even though they only rely on language style, in fact the celebrities are able to increase the turnover of online business people who use their services. This style of language is used to conjure up Instagram users or so-called followers to be interested in the goods and services offered by the celebgram. ![]() ![]() ![]() This style of language can be found in the speech of Acehnese celebrities when they endorse a product. Persuasive language style is a style of language that is used with the aim of influencing the interlocutor. ![]()
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